Low Acid Coffee

Marketing industries are quick to catch on to what's hot on the market, what sells and what consumers will pay a premium price for. Good marketing strategies tout particular characteristics of products and show them off as something exclusive, making consumers think they"re buying something special and innovative. But buyer beware! Marketing companies use mind manipulation and the general ignorance of people as tactics to help promote merchandise, boost prices and bring in sales. Don't be one of those consumers who believe everything they read!

A perfect example of good marketing is the coffees that are low in acid. Some companies are using come-hither strategies such as pairing low acid coffee with specialized diets or medical illnesses. A quick search of low acid coffee on the internet doesn't bring up processing descriptions but a plethora of coffee companies blaring words like "new" and 'specially-processed." Dig a little more and narrow down your search to find out exactly what low acid coffee is and you"ll realize it's not any more special than the coffee you've been drinking for years, and certainly not worth paying extra money for.