Rise and shine to that stellar scent that floats softly from the kitchen. It dances just above your nose so that you'll find the strength to rise from that warm, cozy bed. It's none other than fresh coffee. Isn't it great the way new-age coffee makers have built in timers that allow them to brew at any set minute? It's ideal for the American lifestyle. By this I don't imply that we're lazy, but rather enjoy convenience. We're constantly exposed to more and more forms of convenience, so it's only natural. Okay, so here's the important part. Where are you purchasing your coffee beans and are they truly fresh? Many people don't even know.
If you haven't noticed, big store names like Folder's and Maxwell House have taken a beating lately. The notion of fresh coffee is in their face and they don't have much to say on the topic. After all, their coffee is ground and compressed in a can or bag. Who knows how long it sits in there before it's actually used in a drip pot! It could be months or even years. That is NOT fresh coffee. Heck, it's not even close. This coffee should have been tossed out long ago. Although many avid java drinkers don't know it, coffee has a life span once you roast it. Have you ever actually smelled freshly roasted coffee beans?
